What are G&B's about?

In this post I have researched what the company is all about in order to build Identify their strengths and weakness and apply either to effectively solve the problem. I have mostly looked through their website to find articles and videos but these have established some valid points.

Below I have taken a lot of info of their website from how their beans are sourced to their beliefs involving fair trade.

One thing I have notices especially within the website is that G&B's talk a lot about their quality but they don't shout it. I think that is the problem no one knows any of this stuff.